Ford is stepping up efforts to boost EV adoption by making home charging easier and more affordable. Through its Ford Power Promise promotion, customers who buy or lease select EV models by March 31 will receive a complimentary home charger and free standard installation. This offer applies to the 2024 and 2025 F-150 Lightning, Mustang Mach-E, and E-Transit cargo van.
Promotion Details
Ford introduced this program in October, initially planning to end it by January 2. However, strong interest and positive feedback led to its extension until March 31. The goal is clear: help customers see the convenience of charging at home while highlighting potential savings compared to traditional fuel costs.
Jim Farley, Ford’s CEO, emphasized the importance of simplifying the EV ownership experience. In a LinkedIn post, he noted that many buyers hesitate because they don’t understand home charging logistics, including installation costs and processes. Farley stated, “Why don’t we make this easy and just include a home charger with the vehicle? So that’s what we’re going to do.”
Tackling EV Charging Concerns
Ford designed the promotion based on insights from customers and dealers. Concerns about home and public charging often deter buyers from going electric. By addressing these worries, Ford aims to improve buyer confidence and streamline EV ownership.
According to a 2024 J.D. Power study, while EV owners remain skeptical about public charging, satisfaction with home charging has grown. By offering a free home charger and installation, Ford aims to eliminate a key barrier to EV adoption.
Additional Perks for Ford EV Buyers
Along with the complimentary home charger, Ford offers more benefits. Customers gain access to the BlueOval Charge Network, one of the largest charging networks in North America. The network includes Tesla Superchargers, which Ford EVs can use with a North American Charging Standard (NACS) adapter.
The BlueOval system also supports “plug and charge” functionality at Electrify America and Tesla Superchargers. With this feature, charging and payment become seamless, requiring just a simple plug-in.
Additionally, the Ford Power Promise includes:
- Complimentary roadside assistance
- An 8-year/100,000-mile warranty on the EV’s high-voltage battery
Conclusion
Ford’s extended promotion offers a compelling incentive for potential EV buyers. By simplifying home charging and adding extra perks, Ford hopes to make switching to electric more appealing. If you’re considering an EV, this deal might be the perfect time to make the leap!
