A Late Start, But a Clear Vision
Mazda knows it’s behind in the EV race—but it’s not jumping in without a plan. After the short-lived MX-30, which had only 100 miles of range and limited availability, the company has embraced a new direction. Mazda now confirms its first long-range, U.S.-focused BEV will launch by 2027.
Rather than chasing trends, Mazda is sticking to its identity. It’s pursuing what it calls a multi-solution strategy, aiming for 25–40% global electrification in the next few years. The exact path depends on the market. And Mazda is playing the long game.
Why Mazda Takes a Different Route
Mazda has always followed a unique path. Based in Hiroshima, far from Tokyo’s auto giants, the company prides itself on being a challenger brand. Its focus isn’t just on technology—it’s about driving feel, lightweight design, and emotional connection.
Global CFO Jeff Guyton explains Mazda’s approach: “We measure performance by weight, not just cost.” That mindset makes heavy battery packs a tough sell—at least until battery tech improves. Mazda believes that lighter, more efficient batteries will unlock better EV designs that stay true to its philosophy.
The Rotary Engine Lives On
Mazda isn’t letting go of its rotary heritage. But instead of powering wheels, future rotary engines may act as generators in range-extending hybrids. Compact and lightweight, the rotary fits perfectly in Mazda’s efficiency-focused world.
Chief designer Masashi Nakayama adds a creative angle: “EVs all start to look the same for aerodynamics. Mazda cars must feel alive.” The brand still values design as a way to express motion—even in a world ruled by efficiency.
What’s Next: A True Mazda EV
Mazda’s first mass-market EV will likely be a CX-50-sized crossover, designed for American tastes. It will be built in the U.S., offer at least 300 miles of range, and sit on a flexible platform that supports different battery sizes.
Mazda may be moving slowly—but it’s moving with purpose.
