A Symbol for a New Era
Honda is entering its next phase with a fresh look. The company has officially revealed a redesigned H mark that will become the new visual signature for its automotive business. This updated emblem will appear on next-generation electric and hybrid models starting in 2027, and eventually extend across global brand touchpoints.
Built for the Electrified Generation
First introduced in 1963, the H mark has long represented Honda’s presence in the automotive world. Now, the automaker is reshaping that legacy to reflect a future defined by electrification, advanced software, and intelligent design.
The new emblem accompanies the development of Honda’s 0 Series, a clean-sheet lineup of electric vehicles built on a dedicated EV platform. This series is part of Honda’s broader effort to reimagine mobility from the ground up—starting from “zero.”
More Than a Badge
According to Honda, the new mark is inspired by the image of two open hands, symbolizing approachability, connection, and a commitment to mobility innovation. It reflects the company’s evolving identity and its determination to lead with purpose in a changing industry.
Beyond the vehicles themselves, Honda plans to apply the updated emblem to dealerships, marketing communications, and motorsport activities, making it a unifying icon for the entire automotive division.
A Defining Moment
Honda describes this rebranding as a “second founding”—a reset that embraces both its heritage and its future. As the auto industry pivots toward electrified, software-defined vehicles, Honda’s new mark is more than a design refresh—it’s a public commitment to innovation, reinvention, and relevance in the electric age.
Design as a Message
Honda’s new H mark does more than modernize its image—it sends a message. The minimalist, open-handed design aligns with current trends in clean, purposeful design language seen across the EV industry. It reflects Honda’s belief that form should follow function, especially in the age of electrification.
As vehicles become more connected and software-driven, brand identity is shifting from the engine bay to the user experience. Honda’s new emblem is a visual anchor for that transformation.
