A Clean Break for a Clean Future
Genesis has outgrown the shadow of its parent company. After a decade of rapid growth, the brand is now building a foundation of its own—literally. In 2027, Genesis will launch a brand-new platform designed specifically for its next generation of EVs and hybrids.
This isn’t just about architecture. It’s about identity.
Why Now?
The current Genesis EVs are built on platforms shared with Hyundai and Kia. While those have served well, they don’t fully capture the brand’s premium ambitions.
Genesis says the new platform will deliver a distinct driving experience—tailored to luxury expectations. It’s about sharper handling, smoother performance, and the quiet confidence high-end buyers demand.
More Than Just Electric
Initially committed to going all-electric by 2030, Genesis is now broadening its strategy. Hybrids and extended-range EVs will join the lineup.
That pivot speaks to market realities. Not every region is EV-ready, and not every buyer is ready to switch. Offering more options lets Genesis scale without compromise.
What’s on the Horizon?
Genesis hasn’t confirmed which models will ride on the new platform. But concept vehicles like the rugged Gran Equator X and ultra-luxurious Neolun SUV give a strong hint.
The GV60 Magma, Genesis’s first high-performance EV, also signals where things are headed—toward a mix of bold design and serious driving dynamics.
Luxury, Reprogrammed
Genesis isn’t just evolving—it’s rewriting its own playbook. With its own EV platform, the brand aims to leave behind comparisons and become the benchmark. This is no longer a sub-brand. It’s a luxury automaker with a clear mission—and a platform built to carry it forward.
Built to Stand Apart
Genesis isn’t just refining what it already does—it’s carving out a new lane in luxury mobility. With a dedicated platform and bold new models on the way, the brand is making one thing clear: it’s no longer catching up. It’s ready to lead.
