A New Era Begins
Audi is charging into the future with the reveal of the Audi Concept C, a stunning all-electric roadster that redefines the brand’s design and driving philosophy. Debuted in Milan and later showcased at the IAA in Munich, this street-legal concept isn’t just for show — it’s a taste of what’s coming next.
Design That Speaks Volumes
The Concept C embodies Audi’s new design language, built on four pillars: clarity, emotional appeal, technical excellence, and intelligent design. Its sleek proportions, bold surfaces, and clean lines form a unique identity that is both futuristic and unmistakably Audi.
Inside, the vehicle creates a multi-sensory experience. Curated materials, ambient lighting, and a calm, clutter-free layout offer a tactile and emotional connection to the car. Digital tech stays out of sight until needed, like the foldable 10.4-inch display that activates only when in use.
Tech Meets Emotion
Audi has seamlessly merged innovation with emotional driving. Haptic controls, the signature “Audi click,” and a refined interface deliver a precise yet intuitive experience. It’s tech that feels as good as it looks.
Performance Preview
Built with thrilling dynamics in mind, the Concept C hints at exceptional road performance. While technical specs remain under wraps, Audi confirms that its next-generation sports car will blend open-top excitement with hardtop elegance — all powered by electricity.
A Roof Like No Other
For the first time in an Audi roadster, the Concept C features an electrically retractable hardtop. Designed with two sleek elements, it combines the joy of open-top driving with the sleek silhouette of a coupe. This innovative roof preserves the car’s monolithic form while adding practical versatility — a perfect balance of freedom and form.
A Legacy Reinvented
The Concept C is more than a car — it’s a statement. With iconic predecessors like the TT and R8, Audi’s sports car legacy is well-established. Now, the brand moves forward with a model that honors the past while leaping boldly into an electric future.
