New Deals Ignite Another Price War
BYD is pushing the limits again. China’s biggest EV maker just launched fresh discounts that slash prices by more than half on cutting-edge smart driving tech. Despite industry warnings about price wars, BYD’s aggressive tactics show no sign of slowing.
Luxury Brand Fang Cheng Bao Joins In
On Wednesday, BYD’s upscale off-road brand, Fang Cheng Bao, announced huge savings on Huawei’s Qiankun Intelligent Driving High-end Function Package. For July buyers, this advanced system drops from 32,000 yuan ($4,500) to just 12,000 yuan ($1,700). That’s a 50%+ cut on premium smart driving features, making advanced tech more accessible to everyday buyers.
BYD’s Low Prices Keep Dropping
This isn’t BYD’s first discount move. Back in May, the company slashed prices across 22 models by up to 34%. The tiny Seagull EV, once around $10,000, now sells for under $8,000—an eye-popping deal for a brand-new electric car.
These bold cuts triggered panic in China’s auto market. CAMA (China Automobile Manufacturers Association) warned that such pricing might fuel an all-out price war among local and global automakers. Still, BYD pushes ahead—locking in its spot as China’s EV powerhouse.
New Models, Soaring Sales
Fang Cheng Bao’s strategy doesn’t stop at discounts. Earlier this year, the brand rolled out the Tai 3 SUV. It starts at just $19,300, about half the price of a Tesla Model Y, yet it’s similar in size. The Tai 3 leads a new wave of affordable electric SUVs, joining the more premium Bao 8 and Bao 5 hybrids.
These moves are paying off. Fang Cheng Bao sold nearly 19,000 vehicles last month—up 50% from May and an incredible 605% year-over-year. BYD as a whole sold over 382,000 vehicles in June alone and crossed 2.1 million sales for 2025’s first half—a 33% surge from last year.
BYD Doubles Down on Market Domination
While some automakers panic, BYD bets big on volume and tech. With relentless price cuts and smart driving discounts, the brand continues reshaping China’s fiercely competitive EV market—and sets a bold example the rest of the world can’t ignore.
