Lamborghini has pushed the launch of its first fully electric car to 2029, citing market readiness as the key reason. According to CEO Stephan Winkelmann, the company believes the market for electric vehicles in their segment won’t mature until later this decade. “We don’t think 2029 is too late for an electric car,” Winkelmann stated during a press event at Lamborghini’s headquarters in Italy.
Lamborghini is also monitoring European regulations. The European Union’s 2026 review of its internal combustion vehicle phase-out plan could impact Lamborghini’s EV timeline. Winkelmann mentioned synthetic fuels as a potential alternative for supercars, suggesting they may delay a full transition to electric power.
What Will the First EV Look Like?
Lamborghini’s first EV will be a 2+2 grand tourer, offering 300 miles of range and spacious rear seats—departing from the brand’s traditional supercar design. Previewed by the Lanzador concept, the EV was initially set for a 2028 debut. However, the timeline has now shifted by a year.
The automaker has emphasized that its iconic supercars will be the last models to go electric. For now, Lamborghini will focus on plug-in hybrid powertrains for its flagship vehicles while reserving fully electric powertrains for less performance-driven models.
Rivalries and Future Plans
Lamborghini’s cautious approach contrasts with Ferrari’s more aggressive timeline. Ferrari plans to unveil its first electric supercar in 2025, priced at a hefty $500,000. Production will occur at a newly established facility near Maranello, Italy. Similarly, McLaren has stated it does not see electric supercars becoming viable before 2030, aligning closely with Lamborghini’s outlook.
Why the Delay Makes Sense
The decision to delay aligns with Lamborghini’s strategy to ensure its EV meets both performance and market expectations. Luxury automakers face unique challenges with electrification, as their customers demand a balance of cutting-edge technology, speed, and exclusivity. The wait also allows time for advancements in battery technology and infrastructure, ensuring a smoother transition when the EV is finally unveiled.
Lamborghini’s shift signals the delicate balance luxury brands must strike between innovation and tradition. Will the market be ready by 2029, or is Lamborghini hedging its bets? Only time will tell, but the future of high-performance EVs looks more competitive than ever.
