Genesis Raises the Bar Again
Genesis is stepping into the ultra-luxury EV space with its flagship GV90 SUV. This isn’t just the brand’s biggest EV yet — it’s a rolling statement about where Korean luxury is headed next. Inspired by last year’s Neolun Concept, the GV90 keeps that bold design alive and mostly untouched.
A Concept Come to Life
If you remember the Neolun Concept from the New York Auto Show, you’ll recognize the GV90 instantly. The production version stays true to its roots — sleek lines, clean surfaces, and a design language borrowed from modern Korean architecture. Genesis calls it the “epitome of timeless design,” with no clutter or cheap tricks.
Inside: Next-Level Comfort
Step inside and you’ll see where Genesis really pushes limits. Premium “Purple Silk” leather wraps the cabin, blending with “Royal Indigo” cashmere for a rich, warm feel. The new video from HealerTV shows the same luxury details as the concept but in a more polished, production-ready form.
Tech That Stands Out
Expect more than fancy seats. The GV90 packs Hyundai’s newest tech stack under its luxurious shell. A giant 24-inch touchscreen will dominate the dash. Voice recognition will make controlling the cabin feel effortless. And the brand’s iconic Crystal Sphere transforms into a high-fidelity tweeter speaker — equal parts art and audio upgrade.
When Can You Buy It?
The dash is still under wraps, so final surprises remain. Genesis plans to debut the GV90 by mid-2026. Pricing and specs will come closer to launch, but all signs point to a luxury EV that could shake up the premium SUV market.
Genesis isn’t just building another electric SUV. With the GV90, it’s setting a new standard for what Korean luxury can look and feel like on the road.
