Hyundai Doubles Down on U.S. Growth
Hyundai isn’t just riding the EV wave — it’s building the foundation beneath it. Despite trade tensions and labor challenges, the Korean automaker is charging toward its fifth consecutive record year in U.S. sales. Now, it plans to expand even further, cementing its role as a serious U.S. contender.
CEO José Muñoz confirmed that Hyundai will increase capacity in Georgia beyond its original plans. That’s part of a $26 billion investment over four years aimed at growing sales and U.S. market share.
Local Production Is the Strategy
Facing a shifting policy landscape, including a drop in tariffs from 25% to 15%, Hyundai is focused on localization. That means building not just EVs, but also supply chains right here in the U.S.
Muñoz put it simply: “It’s localization.” Hyundai aims to reduce risk, lower costs, and qualify for U.S. incentives through local production.
Georgia at the Center of It All
The Hyundai Motor Group Metaplant America (HMGMA) in Georgia is key. The $12.6 billion facility will eventually produce EVs like the IONIQ 5 and IONIQ 9, with hybrid models coming in 2026.
Hyundai expects the investment to create up to 40,000 jobs, directly and through suppliers. Despite challenges like the recent ICE raid detaining 300 South Korean workers, the company is staying the course.
Affordable EVs, Strong Sales
Through November 2025, Hyundai has sold 823,000 vehicles, up 8% year-over-year. Leasing deals like $189/month for the IONIQ 5 have made Hyundai one of the most aggressive EV players on price.
What’s Next?
Alongside cars, Hyundai is investing in AI, robotics, and cost optimization strategies. As U.S. production scales, the brand’s mix of affordability, innovation, and local jobs could make it the dark horse of America’s EV race.
Hyundai boosts U.S. investment with expanded EV and hybrid production and a $26B push to localize manufacturing in Georgia. The goal: compete harder, build smarter, and stay ahead in the EV race.
