Many legacy automakers have struggled to establish themselves in the EV market, but Hyundai and its sister brand Kia have emerged as major players. With a strong lineup, competitive pricing, and cutting-edge technology, they’ve managed to thrive while others lag behind. So, what’s their secret?
Early Investment in EVs
Hyundai started its EV journey earlier than many rivals. Instead of treating EVs as compliance cars, they committed to building serious electric models. The Ioniq and Kona Electric were early hits, offering solid range and efficiency at reasonable prices. This gave Hyundai a head start in refining battery tech, efficiency, and production.
A Winning EV Platform
One of Hyundai’s biggest advantages is its E-GMP platform, designed exclusively for EVs. This 800V architecture enables faster charging, better efficiency, and improved performance. While some automakers are still using modified gas-car platforms, Hyundai built its EVs from the ground up. This decision paid off, with models like the Ioniq 5, Ioniq 6, and Kia EV6 becoming some of the best-reviewed electric cars on the market.
Strong Charging Performance
Hyundai tackled one of the biggest concerns for EV buyers: charging speed. Thanks to its 800V system, Hyundai’s EVs can charge from 10% to 80% in just 18 minutes—faster than many competitors, including some Teslas. This makes road trips far more convenient, especially for first-time EV owners who worry about charging downtime.
Competitive Pricing and Features
Unlike some automakers that price their EVs out of reach, Hyundai has kept its models affordable while packing them with features. Many of their EVs come standard with V2L (vehicle-to-load) technology, allowing owners to power devices or even their home. Hyundai also offers aggressive lease deals that attract new buyers.
A Clear Commitment to EVs
While Ford, GM, and Stellantis have flip-flopped on EV strategy, Hyundai has stayed consistent. They are not just experimenting with EVs—they’re all in. This dedication has helped them earn consumer trust and solidify their place as an EV leader.
With more models on the way, Hyundai’s EV dominance is only growing—while other legacy brands scramble to catch up.
