A Balanced Strategy for a Diverse Market
Kia is in growth mode. The brand is on track for its fourth straight year of rising U.S. sales, fueled by strong interest in gas, hybrid, and electric models. Now, Kia is expanding its hybrid offerings to meet growing customer demand—without slowing down its EV ambitions.
Executives say the goal isn’t to push one powertrain over another. Instead, it’s about offering choice.
“We’re not pushing anything. We’re creating the right products that are meeting customer demands,” said Russell Wager, VP of marketing at Kia U.S.
This approach gives Kia an edge. With a lineup that spans all powertrain types, the brand can adapt quickly and reach a wide range of buyers.
Hybrid Models See Surging Demand
At the LA Auto Show, Kia unveiled the second-generation Telluride with a new hybrid option. It joins a growing list of high-performing models, including the Carnival and K5, which both posted double-digit growth in Q3.
Dealers are enthusiastic. After a national meeting in Las Vegas, Kia confirmed that more hybrid options are on the way across the lineup. This adds new value for drivers looking for efficiency and versatility.
EVs Still a Core Part of the Vision
While hybrids take the spotlight, Kia’s commitment to EVs remains strong. The EV9 continues to impress, setting sales records and offering advanced tech, bold design, and fast charging. The upcoming EV3 is expected to offer an affordable electric entry point for many buyers.
Thanks to U.S.-based production of EV6 and EV9, Kia has the flexibility to adjust to changing market dynamics while keeping electrification on track.
Forward Thinking, Full Speed Ahead
Kia’s strategy is clear: lead in multiple segments and respond quickly to consumer needs. With a robust hybrid expansion and a forward-looking EV roadmap, Kia is building for the future—with every kind of driver in mind.
