Big Cuts for Big EVs
Mercedes-Benz just made its electric lineup a lot more affordable—at least for American buyers.
The German automaker has announced significant price reductions on four key EV models: the EQE sedan, EQE SUV, EQS sedan, and EQS SUV.
With prices dropping by as much as $15,300, this marks one of Mercedes’ boldest moves to spark demand in a competitive and slowing EV market. It’s a sign that even premium automakers are adjusting strategy in response to buyer hesitation and shifting industry momentum.
Here’s What’s Cheaper Now
The largest discount is for the 2026 EQS SUV, which now starts at $91,100, compared to $106,400 for the 2025 version.
The EQE SUV also sees a dramatic cut, now priced at $66,100—a reduction of $12,950.
The EQE sedan receives a $9,950 drop, also starting at $66,100, which means both EQE models now share the same base price. The EQS sedan, while still among the pricier options, gets a $4,150 reduction, now beginning at $101,400.
These new prices apply only to the upcoming 2026 model year, though savvy shoppers may still find further deals on remaining 2025 inventory sitting on dealer lots.
Production Pause Incoming
One reason behind the discounting may be a scheduled production pause.
Starting September 1st, Mercedes-Benz will temporarily halt production of U.S.-market EQ models at its Tuscaloosa, Alabama, plant. The pause affects only domestic units; vehicles destined for export will continue production.
Mercedes has not provided a timeline for when the plant will restart EV production. A spokesperson cited competitive reasons for withholding that information but promised updates in due time.
Should You Buy Now?
For buyers considering a luxury EV, this may be the best window in years. However, there’s a cautionary note: luxury electric vehicles like the EQE and EQS tend to depreciate rapidly—often losing more than half their value in just a few years.
Still, factory-direct savings of this magnitude from Mercedes are rare, and they may not last long.
