An EV With No Clear Edge
The Sony-Honda Afeela 1 arrives with high expectations, blending Sony’s tech expertise and Honda’s automotive craftsmanship. It features advanced driver assistance systems, PlayStation integration, and AI-powered voice control. But here’s the problem: for all its flashy features, it lacks a compelling reason to exist in a crowded luxury EV market.
Underwhelming Performance Specs
On paper, the Afeela 1 struggles to impress. It offers two 241-hp motors—one on each axle—producing an estimated 400 horsepower combined. The range sits at 300 miles per charge, with a maximum charging speed of 150 kW via a Tesla-style NACS port. While respectable, these numbers fall short against rivals like the Lucid Air or Mercedes EQS, which offer more range, power, and faster charging.
Missed Market Opportunities
Sony-Honda’s decision to launch with a sedan instead of an SUV—a booming segment in the U.S.—feels like a misstep. Add to that a lack of established dealerships, and the Afeela 1’s potential buyer base shrinks even further. Initially, the EV will only be available in California, limiting its reach.
Tech for Tech’s Sake?
The Afeela 1 leans heavily on its tech features, including AI-driven personalization and PlayStation streaming. However, these features seem more gimmicky than groundbreaking. Other automakers like Mercedes and BMW are already offering more advanced AI-driven systems with practical applications, like conversational navigation and adaptive driving modes.
A Luxury Price Without Luxury Perks
With a rumored price tag around $90,000, the Afeela 1 costs more than many better-equipped competitors. Worse, its minimalist interior design lacks the refinement found in premium EVs from established brands like Audi and Porsche.
The Verdict: A Missed Opportunity
Without a standout feature or competitive pricing, the Afeela 1 risks being overshadowed by stronger rivals. Unless Sony-Honda delivers a game-changing update before launch, this EV may be remembered more for its missed potential than its technological prowess.
