A Big Move for Big EVs
Toyota is officially entering the large electric SUV race. After years of rumors and delays, the automaker has quietly confirmed production plans for a three-row battery-powered model built for American families.
The teaser? A shadowy image labeled “something new is on the horizon”—and it’s not hard to guess what’s hiding behind the fog.
Kentucky Will Build It
Although production was originally planned for Indiana, Toyota has now shifted manufacturing to its Georgetown, Kentucky plant. The company says the move will support both upcoming three-row electric SUVs—one wearing a Toyota badge, the other a Subaru twin.
Assembly is expected to begin later in 2026, with a likely debut as a 2027 model.
Familiar Shape, All-New Power
The teased SUV looks big and boxy—almost identical to the gas-powered Grand Highlander. But this one is all-electric. Expect modern updates like a full-width LED lightbar, cleaner lines, and a reworked front fascia.
It will likely be branded under Toyota’s bZ (Beyond Zero) electric lineup, perhaps as the bZ Highlander, although the final name remains under wraps.
Filling a Critical Gap
Toyota’s EV lineup has been thin. The mid-size bZ SUV and upcoming C-HR EV don’t meet the growing demand for spacious, family-ready electric vehicles. This new three-row EV fills that gap—and finally gives Toyota a direct competitor in a segment currently dominated by startups and legacy rivals alike.
Late, But Ready to Compete
Toyota may have arrived late to the full-size EV game, but it’s coming prepared. While rivals pushed early models to market, Toyota focused on hybrid dominance and EV development. Now, with demand for three-row electric SUVs rising fast, the brand is positioned to make a strong, well-timed entrance.
The Countdown Begins
While Toyota is still playing it close to the chest, the timing and production shift suggest a full reveal is just months away. With American-built credentials and family-first size, this SUV could be the breakthrough Toyota needs in the EV space.
