Tesla has rolled out an updated referral program, offering significant incentives to both referrers and new buyers. This move comes just months after the company discontinued its previous referral system in May.
On Saturday, Tesla launched its new referral program through its mobile app, allowing users to access a variety of perks. Unlike the previous credit-based system, this new program offers direct discounts and gift cards. The first ten people who use a referral link will receive a $1,000 discount on the purchase of a new Tesla vehicle. Additionally, referrers will earn $500, which can be redeemed for Supercharging, Tesla merchandise, service payments, or even a new vehicle.
More Than Just Referrals
Beyond the monetary rewards, Tesla is adding an extra layer of excitement to the referral program. Buyers who purchase through a special link will also have the opportunity to win invitations to upcoming Tesla events, making the program more engaging for both referrers and buyers.
Users can participate in the new referral program through Tesla’s mobile app, version 4.36.1. For those interested in exploring the full details, Tesla has provided comprehensive information on its website.
Elon Musk’s Vision for Referrals
Elon Musk has hinted at the return of the program multiple times throughout the year. In April, he reassured Tesla owners that they would still be able to use their existing referral points once the new program was launched. However, Musk also emphasized the financial implications of such a program, noting that it could increase the cost of each vehicle sold.
During Tesla’s Annual Shareholder’s Meeting in June, Musk addressed the referral program’s impact on car prices and the potential effects on consumers. Despite these concerns, Musk expressed his support for a reference system, suggesting that it would be revisited in the next quarter.
A Look Back at Tesla’s Referral Program
Tesla’s referral program has undergone several changes since its inception. The previous system offered referrers 7,500 credits, a reduction from the earlier 10,000 credits. Over the years, Tesla has continuously adjusted the benefits associated with referrals, reflecting the company’s evolving strategies and market conditions.
