Fresh Start for Nissan EVs
Nissan is stepping boldly back into the EV spotlight with plans to roll out a next-generation electric vehicle platform aimed at versatility, affordability, and mass appeal. Designed to support a range of body styles—including crossovers, sedans, and possibly even a compact pickup—this new platform marks a pivotal shift in Nissan’s electrification strategy. Most notably for U.S. drivers, all vehicles based on this platform will be built in America.
Ponz Pandikuthira, Nissan’s VP of product planning for the Americas, confirmed that the new platform will focus on compact and adjacent segments, allowing the company to offer faster charging, improved efficiency, and lower-cost lithium-ion batteries. These upgrades aim to make Nissan EVs more accessible while improving the driving experience.
Crossovers Come First
Initially, Nissan planned to introduce two electric sedans, but shifting consumer preferences led to a new direction. Now, two crossovers—one from Nissan and one from Infiniti—will debut on the platform, with production starting in 2028 at the company’s Canton, Mississippi plant.
The Nissan-branded crossover is expected to carry a bold, rugged design reminiscent of the Xterra, while the Infiniti version will offer a more premium, upscale look. This move capitalizes on Nissan’s well-established success in the crossover segment, a category the automaker considers central to its brand identity.
Pickup Possibilities on the Horizon
Perhaps the most intriguing aspect of the plan is a compact electric pickup. While it hasn’t been confirmed, Nissan is actively studying this option for launch around 2030. The concept would feature a unibody design, targeting drivers who want versatile, outdoor-ready EVs with low emissions.
Sedans: To Be Continued
As for sedans, Nissan is still evaluating the market. While they recognize interest in affordable electric sedans, cost and brand alignment remain challenges. The Altima may continue production through 2027, giving Nissan time to refine its sedan strategy.
With bold moves, fresh tech, and U.S.-based manufacturing, Nissan’s EV comeback is officially underway.
