Honda’s first foray into the electric SUV segment, the Prologue, is making headlines as one of the top-selling electric vehicles (EVs) in the United States. With the demand for EVs rising, the Prologue is proving to be a significant player in the ever-evolving automotive landscape.
A Strong Start in Sales
The Prologue’s performance in the market has been nothing short of impressive. According to Cox Automotive, it became the fifth best-selling EV in the US, with sales surpassing 12,600 units in the third quarter of 2024. This rapid adoption is remarkable, especially considering that Honda sold no EVs at all in the US last year. In October alone, the company sold over 4,100 Prologues, outpacing competitors like the Ford Mustang Mach-E, which sold 3,313 units during the same period. As of October 2024, total sales for the Prologue reached 18,309, showcasing Honda’s successful launch strategy and the strong market interest in their new electric offering.
Honda Prologue: Performance and Features
The Honda Prologue is on General Motors’ Ultium platform, which is famous for its versatility and efficiency. This electric SUV offers an impressive driving range of up to 296 miles, making it an attractive option for consumers looking to transition to electric driving without the anxiety of frequent charging stops. Unlike some competitors, Honda has fine-tuned the Prologue to provide a sporty driving experience, incorporating a multi-link front and rear suspension that enhances handling and comfort.
In addition to its performance, the Prologue comes loaded with technology features that cater to modern drivers. It includes built-in Google integration, along with Apple CarPlay and Android Auto support, ensuring that drivers have access to their favorite apps and services while on the road. This tech-savvy approach helps the Prologue stand out in a crowded market, where consumers increasingly prioritize connectivity and convenience.
Pricing and Affordability
Starting at $47,400 for the EX (FWD) trim, the Honda Prologue is competitively priced within the EV market. With the potential for a $7,500 federal tax credit, buyers can acquire the Prologue for under $40,000, making it an appealing choice for budget-conscious consumers. The pricing strategy positions the Prologue as an accessible option in the electric SUV segment, especially for those looking for a reliable and well-equipped vehicle.
As Honda continues to expand its electric vehicle lineup, the Prologue is a promising start that signals the brand’s commitment to sustainable transportation. While other manufacturers may be facing challenges in the EV market, Honda’s quick adaptation and focus on delivering a high-quality electric SUV have set it apart. With impressive sales figures and a growing reputation, the Prologue is not just making waves; it’s establishing itself as a formidable contender in the US electric vehicle market. As more consumers embrace electric driving, Honda’s Prologue is poised to remain a popular choice for those seeking a combination of performance, technology, and affordability.
