While some automakers are rethinking their electric vehicle strategies, Lamborghini remains firmly on track. The Italian luxury brand has reaffirmed its plans to launch its first fully electric SUV, the Lanzador, by the end of the decade. CEO Stephan Winkelmann confirmed the timeline, emphasizing that the company’s approach to electrification is a measured and sustainable evolution.
The Lanzador, previewed as a concept earlier this year, will become Lamborghini’s fourth model line. It will join the current lineup of the Urus SUV and the hybrid-powered Revuelto and Temerario supercars. Initially considered as a sedan, the Lanzador has evolved into an electric SUV, reflecting Lamborghini’s focus on performance and luxury within the growing EV market.
Unlike some competitors that are replacing traditional models with EVs, Lamborghini’s strategy is to expand its offerings. Winkelmann clarified, “The Lanzador is an addition, not a replacement,” signaling the company’s intent to transition thoughtfully without alienating its loyal customer base.
Is Lamborghini Sticking to Innovation?
Lamborghini’s commitment to electrification sets it apart from other competitors who are wavering in their strategies. Its approach contrasts sharply with other luxury brands like Lotus and Bentley, which have adjusted their electrification plans. Lotus has shifted focus to hybrids, while Bentley delayed its all-EV target to 2035. Even Porsche, a sister brand under the Volkswagen Group, is now exploring hybrid powertrains alongside its EV lineup.
Winkelmann acknowledged that the market landscape could evolve, allowing Lamborghini flexibility in its timeline. However, he maintained that the company is not currently considering delays. The next-generation Urus, expected in 2029, may include a hybrid option, signaling Lamborghini’s willingness to adapt as necessary.
With hybrid technology already integrated into its Revuelto and Temerario models, Lamborghini has demonstrated its ability to innovate without compromising performance. The upcoming Lanzador cements this balance, positioning Lamborghini as a forward-thinking yet cautious player in the luxury EV market.
As competitors waver, Lamborghini’s steadfast commitment to electrification underscores its confidence in the future of performance-focused EVs, ensuring the brand remains a leader in the evolving automotive industry.
