Lucid Rolls Out Record Discounts
Lucid Motors is shaking up the premium EV segment with its most aggressive price cuts to date. Throughout the month of June, the automaker is offering up to $31,500 in total savings on the 2025 Lucid Air sedan lineup. These are the largest discounts Lucid has ever rolled out, and they’re available for a limited time only.
With the EV market heating up and competition mounting from Tesla, Mercedes, and BMW, Lucid is making a strong move to win over buyers.
What’s Included in the Deal
The discount package isn’t just a one-off markdown. Lucid has bundled multiple incentives to maximize the savings:
- $20,000 Air Credit applied at the point of sale
- $7,500 EV lease incentive
- $2,000 on-site purchase bonus
- $2,000 conquest bonus for buyers switching from a competing brand
Tesla drivers are being offered an additional $4,000 in trade-in value, doubling Lucid’s previous bonus for brand switchers.
Lucid Air Pricing & Discount Breakdown
Here’s a closer look at the current offers:
Air Pure
- MSRP: $69,900
- Total Discount: $21,500
- Lease Offer: From $579/month (36-month term)
- EPA-Estimated Range: 420 miles
Air Touring
- MSRP: $78,900
- Total Discount: $26,500
- Lease Offer: From $599/month (36-month term)
- EPA-Estimated Range: 406 miles
Air Grand Touring
- MSRP: $110,900
- Total Discount: $31,500
- Lease Offer: From $849/month (36-month term)
- EPA-Estimated Range: 512 miles
Last month, discounts were far more modest—$15,500 on the Grand Touring and just $18,000 on the Pure. This jump suggests Lucid is ready to clear inventory fast.
What’s Behind the Sudden Push?
A major announcement is expected from Lucid on June 7, likely involving refreshed Air models or new additions like a mid-market EV. Meanwhile, the Gravity SUV is entering production, expanding Lucid’s portfolio into the family and crossover segments. These deep discounts likely aim to make room on showroom floors.
Deadline to Act: June 30
To lock in these savings, customers must take delivery by June 30, 2025. If you’ve been eyeing a Lucid Air, this might be your best chance yet to drive away in luxury—without the luxury price tag.
